Lecture at AUM on breast cancer

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Lecture at AUM on breast cancer

Madaba-en.abouna.org

The American University of Madaba (AUM) has hosted a lecture by Ms. Batoul Al Jammal and Ms. Dalia Alsharif from“King Hussein Cancer Foundation /Jordan Breast Cancer Program”, which is considered a nationwide program for the development and provision of comprehensive services for the early detection and screening of breast cancer for all women in Jordan.

The program was established in 2007, in order to reduce morbidity and mortality from breast cancer, and shift the current state of diagnosis of breast cancer from its late stages (III-IV) to its earlier stages (O-II), where the disease is most curable, survival rates are highest, and treatment costs are lowest.

The guest speakers addressed the issues of marketing and communications strategy of the Program’s annual breast cancer awareness campaign, how they were developed, and the importance of building awareness about breast cancer’s early detection and symptoms for females and the public at large.

The lecture was attended by marketing students who actively interacted with the speakers by discussion and playing educational games, and several faculty members.

Thu, 11/02/2017 - 14:39
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